Once the site is properly defined the architecture of how to build a balance of visual information and written communication takes place. There is an optimum balance of images and words.

Good information architecture lays out the flow of the site and works out all the navigation before the site is designed. The flow and the navigation is then tested for ease of use.

An initial visual design is generated to maximize the branding message.

· Site Architecture
· Branding Message
· Design
· Style guide